N° 72 della newsletter "Tone at the Top" dell'IIA

N° 72 della newsletter "Tone at the Top" dell'IIA

Warren Buffett says it takes 20 years to build a reputation and five minutes to ruin it. And with reputation accounting for 60 percent of brand value, according to a global survey by Weber Shandwick, how an organization manages reputation risk can mean the difference between a short-term setback and permanent brand damage.
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N° 72 della newsletter "Tone at the Top" dell'IIA

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